Shingles. It sounds antiquated, like a long-gone disease from your grandparent’s day. But the truth is, it still infects one in three, causing lasting pain. GSK, a top vaccine developer, wanted to highlight the modern risks to drive vaccination.
To bring shingles discussions into the modern age, we created Albert, the first android with a human virus, flawless except for one crucial detail: a blistering facial rash. Drawing from GSK's extensive library, he used AI to convey shingles information to a global audience, adapting his language for local markets.
