Jägermeister wanted punters to raise an 'ice-cold during the Six Nations, despite not being the official sponsors. Our challenge was finding a subtle path to the bar without stepping on Guinness’s toes.
This special shot tray has a surprise: flip it over for a 'thumb scrum' with your drinking buddy. Prost to friendly (sometimes) competition.
Ran in 11 venues, sold over 1,000 units in 24 hours. Jägermeister liked it so much; they featured it in their 2019 marketing manual as a standout POS example.
