Antimicrobial Resistance (AMS) is a growing global concern. Pfizer, a major antibiotic manufacturer, tasked us with creating awareness and driving change through a comprehensive online hub.

To create a look and feel, we pulled from the activist handbook, employing bold colours, catchy slogans, and impactful visuals reminiscent of picket signs.

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Under 'Change Before They Do,' our message urged policymakers, HCPs, hospitals, and the public to change habits before microbes change theirs.

Collaborating with medical copywriters, web designers, and SEO specialists, we consolidated Pfizer’s AMS material and crafted a blueprint site for global adaptation.

Pfizer adopted our messaging as their flagship AMS identity, prominently during World Antimicrobial Awareness Week (WAAW).

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