While everyone’s partial to a Jägerbombs at Spoons, Jägermeister wanted to encourage young people to enjoy them at home. We invited 18 to 24-year-olds to #PreWithUs.
We teamed up with rock stars, grime artists, and lifestyle influencers for an interview-come-piss-up. The films were posted across Jäger’s social media and inspired a Deliveroo collab later in the year.
The campaign reached one in three 18 to 24-year-olds on Facebook and Instagram, achieving high sharing rates and substantial organic reach.
