WKD wanted to hype their new Pink Gin flavour. We created a campaign which contrasted dull, conventional cocktails with our unabashedly lowbrow one. It was a clear way of landing WKD’s famous line and encouraging audiences to find their #WKDside
It might not be sophisticated or complex, but Pink Gin is fabulously frivolous and tastes like raspberries. This was the essence of our campaign: pretentious cocktails vs wicked ones, and craft gins vs daft gins.
This campaign went on packaging, print, OOH and social. It also made for some wicked club activations.
