In crafting the Loft kettle, Tefal were as pernickety about its classic British design as Brits are about their tea.
These docufilms followed diverse Brits debating the perfect way to make a cuppa. While they disagreed on steeping times, mug thickness, and the optimal time to add milk, they could all agree on how good the Loft kettle looked in all their homes.
We brought the discussion to Instagram Stories, amplifying it with our audience. The reach was so phenomenal, Tefal asked us to extend the campaign branding across the product’s packaging and POS.