On it’s mission to acquire automotive partnership deals, Castrol needed a hard-to-ignore piece of direct mail that proved their brand could help independent car workshops go the distance.
Its lubricants were used in NASA’s Mars rover. What better way to demonstrate the power and expertise of the Castrol brand?
Inside this modified socket set, different sized socket pieces are laid out like the solar system. A card with Castrol rep contact details prompts further inquiry.
